Fair Trade USA™ Announces Organizational Changes

Larry Ruff continues in an expanded role as President, joins the Board of Directors and Monika Vasquez-Pelz joins the Fair Trade Advisory Board

OAKLAND, Calif. –News Direct– Fair Trade USA

Larry Ruff, President, Fair Trade USA

OAKLAND, Calif., June 30, 2022 /3BL Media/ – Fair Trade USA announces two leadership changes to support the continued expansion of the organization.

Effective today, Larry Ruff will serve as the newly restructured President of Fair Trade USA. He was also recently reappointed to the Board of Directors. Ruff joined Fair Trade in 2020 as President and Chief Operating Officer (COO) after serving five years on the Board of Directors. In this elevated position, Ruff will lead Fair Trade USA’s transformation efforts to fuel accelerated growth, scale and significantly greater impact. He will continue to guide the leadership team and lead a new division at Fair Trade USA – Strategic Planning and Business Transformation, created to support the organization’s growth and enterprise-wide needs for respond to this growth.

“Larry joined the Fair Trade USA leadership team at a precarious time – just as Covid-19 hit,” Rice said. “Larry’s leadership has helped us through extremely difficult times and back to the organizational health and growth that we enjoy today. He leads through a Justice, Equity, Diversity, Inclusion (JEDI) lens and his activism is beyond inspiring.

Prior to Fair Trade, Ruff held various leadership positions at Levi Strauss & Company in the United States and internationally, including Director of Strategy and Business Development, Director of Global Marketing, and Managing Director. During her time at Levi Strauss & Company, Ruff and her team received more than 40 awards for product and marketing innovation, brand building, corporate social responsibility, diversity and sustainability. He continues this JEDI concentration at Fair Trade USA.

Ruff currently serves on Cornell University’s Leadership Council on Anti-Racism and Promoting Diversity, Equity, Inclusion, and Belonging, where he is a member of their Representation and Retention Committee. Ruff is also a recipient of Cornell University’s Out in Business – Distinguished Alumni Award (2019) for her commitment to the LGBTQ+ community in business and society.

“We are thrilled to be able to continue to leverage Larry’s deep industry knowledge, inclusive leadership and commitment to pursuing our shared mission,” Rice said. “Larry’s return to the board will bring another voice of a seasoned board practitioner who knows and understands our leadership team and our opportunities, our commitment and our drive.”

Additionally, Monika Vasquez-Pelz will join the Fair Trade USA Advisory Board where she will work with other board members to help the organization achieve its goals of having more impact in more communities around the world. A certified public accountant (CPA) and retired auditing partner at Armanino LLP, Vasquez-Pelz is an accounting expert for retail and consumer products, nonprofits and other industries. She currently provides consulting services through MVP Accounting and Consulting.

“We are excited about these additions and leadership changes,” said Paul Rice, Founder and CEO of Fair Trade. “We welcome Monika to the advisory board and look forward to her insight and expertise on the board. »

For more information about our leadership team and Fair Trade USA, visit the website.

Fair Trade USA

Contact information:Vernaé GrahamSenior Director, Public [email protected] ext. 386

About USA Fair Trade Fair Trade USA offers award-winning, rigorous, and globally recognized sustainable sourcing certification programs that improve livelihoods, protect the environment, and create resilient and transparent supply chains. Fair Trade USA is building an innovative model of responsible business, conscious consumption and shared value to eradicate poverty and enable sustainable development for farmers, workers, their families and communities around the world. Fair Trade USA is a 501(c)(3) tax-exempt nonprofit organization and the leading certifier of fair trade products in North America.

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See the source version on newsdirect.com: https://newsdirect.com/news/fair-trade-usa-announces-organizational-changes-219698651

Aubrey L. Morgan