Forbes ranks Arizona Cardinals in top 50 most valuable sports franchises
(L-R) Dallas Cowboys owner Jerry Jones talks to Arizona Cardinals owner Michael Bidwill before the game at AT&T Stadium on January 02, 2022 in Arlington, Texas. (Photo by Richard Rodriguez/Getty Images)
(Photo by Richard Rodriguez/Getty Images)
The Arizona Cardinals are one of the 50 most valuable sports organizations in the world.
For one thing, their $3.27 billion valuation ranks 47th among all sports organizations, according to Forbes. On the other hand, they are 30th in value among NFL franchises, ahead of only the Detroit Lions and Cincinnati Bengals.
Charles Bidwill bought the Cardinals in 1933, when they were playing in Chicago. His $50,000 purchase was equivalent to $918,000 in 2018, adjusting for inflation. The jump from $918,000 to $3.27 billion represents an increase of more than 356,000% over 89 years.
Prior to the 1960 season, and under the ownership of longtime owner Bill Bidwill, they moved to St. Louis. This was their last stop before moving to Phoenix in 1988.
In Bill Bidwill’s 60 years of ownership, the Cardinals have made the playoffs eight times with nine additional winning seasons. Since arriving at State Farm Stadium in 2006, they have won three division titles, made a Super Bowl and made the playoffs five times.
On October 2, 2019, Bidwill died at age 88. He was inducted into the Ring of Honor at halftime of the Cardinals’ season opener on Sunday.
His son, Michael, now leads the organization.