Formula 1 voted most technologically advanced sporting organization

Formula 1 topped the STA Group powerhouse list for the second consecutive year, voted the most technologically advanced organization by more than 500 industry professionals, along with the NBA, NFL, the PGA European Tour and ESPN also appearing in the top five of the third annual edition of the list.

This is the second consecutive year that the pinnacle of motorsport has been awarded the distinction for the second consecutive year.

Of the F1 teams on the list, Red Bull is 8th; Mercedes 19th, McLaren 21st, with Ferrari 68th.

Rebecca Hopkins, CEO of STA Group, said: “Congratulations to Formula 1 and all the organizations that made this year’s extended Power List. The very fact that we felt the need to go from 50 to 100 brands proves the level of competition and the dynamism of the sports technology sector.

“The top five brands would likely have been chosen by many sports fans as well as senior sports executives, as their commitment to technology is so important to achieving their success – both sporting and business. innovation is embedded in their culture,” added Hopkins.

F1 under Liberty Media has gone high-tech after years of little interest in promoting the sport on social media platforms and video streaming networks, the F1 TV app did not exist as Bernie’s leadership Ecclestone languished in the Middle Ages.

Chase Carey, who told Bernie to empty his office and took over the reins, steadied the ship as a new era dawned for F1. The American’s strong tenure at the helm has allowed his successor Stefano Domenicali to carry the torch of success even further.

Spurred by a boom in popularity, particularly in America, where the masses finally warmed up to the European-centric sport. Although not all of Doemnciali’s ideas are universally popular, keeping teams to ten being an example and more Sprint Races, the Italian – former Ferrari team boss – has done a solid job on the big picture and ensured the momentum of success continues.

Press release: Formula 1 tops list of most technologically advanced organizations in sport


The STA Group Power List celebrates the largest, most advanced and innovative organizations in the sports industry globally and this year its third edition has grown from 50 to 100 brands in total. The final ranking was decided by hundreds of industry leaders who voted to determine which brands should make the list and where they should rank.

Formula 1 is joined in the top five by two American professional sports leagues, the National Basketball Association (#2) and the National Football League (#3), the PGA European Tour (#4) and the American broadcasting giant, ESPN (#5).

The Power List includes organizations from 11 different categories within the sports industry with some of the world’s most recognizable brands leading the votes in their sectors.

These include Agencies and Investors (IMG #42 overall), Blockchain and Web3 (Dapper Labs #70), Broadcast and OTT (ESPN #5), Gaming (EA Sports #41), Media and Telecommunications (Twitch #67 ), Performance (Strava #20), Rights Holders (F1 #1), Sporting Goods (adidas #30), Sports Data & Betting (Sportradar #14), Team (SailGP #7) and technology (Sony #9).

Hopkins pointed out, “The results might surprise a few people, and there might be a few organizations that feel their rank is not commensurate with their true status, but each judge received an unbiased summary from each organization vying for power. . List location.

“Big tech brands have generally ranked lower on the list than you might expect, but often their business in the sports market depends on partnerships rather than solute initiatives, the results of many are not yet fully realized,” added Hopkins.

2022 marks the third edition of the industry report

STA group f1 wineers_Awards2022_AF-63219-scaled

The Power List is part of The Annual Sports Technology Review, launched today by the STA Group and the English Institute of Sport (EIS). 2022 marks the third edition of the industry report – the first of its kind for technology in the sports industry – which summarizes technology trends, influences and activity in the sports sector globally and offers both opinions and data.

The review draws its information from a variety of sources, including research from the English Institute of Sport (EIS) Department of Innovation, data drawn from STA Group Awards submissions, market research with selected industry personalities and brands, and the authority exercised by individuals. chapter sponsors which include Sportradar, Capgemini, HOK and Engage Digital Partners.

This year, the STA Group and EIS looked at thousands of different technologies in a sports context, spanning data and analytics, Web3 and blockchain, performance gear, broadcast and OTT and user engagement innovations. fans.

List of STA Group Powers 2022 Top 50

The Annual Sports Technology Power List 1-051

Aubrey L. Morgan