Global Market Advisors and The Strategy Organization Sign Definitive Merger Agreement to Form Revolutionary New Gaming and Hospitality Advisory Company

Combination creates the most experienced service provider in the industry, drawing on over a century of operations, marketing and development know-how

LA VEGAS and DENVER, October 4, 2022 /PRNewswire/ — Global Market Advisors (“GMA”) and The Strategy Organization (“TSO”) announced today that they have entered into a definitive merger agreement to create a leading gaming and hospitality advisory company. sector that delivers value to its customers in the gaming, hospitality, iGaming, Web 3, sports betting, eSports and entertainment industries. The merger capitalizes on GMA’s 17-year heritage as an industry-leading consulting firm and is combined with TSO’s deep expertise in today’s key vertical markets.

The combined organization is extremely well positioned for explosive growth. The new company will have offices in Vegas, denver, Europe and Singapore in order to provide consulting, advisory, management and executive placement services to its current and future clients in the areas of gaming, sports betting, hospitality and entertainment worldwide.

Steve GallawayManaging Partner of GMA said, “We have known and worked with the leaders of TSO for years. Their industry-leading knowledge combined with GMA’s expertise will enable us to help all customers enter the modern era of gaming. and hospitality.”

“When we initially formed TSO, we built our organization around long-standing relationships, trust and respect. From the beginning, we have always held GMA in high regard and respected its position in the market, so joining forces felt very natural and complementary,” said Josh Swissman, Founding Partner of TSO. “Most importantly, this combined group will be able to better serve its customers today and in the future.

Seth YoungManaging Partner of TSO, added, “The combination of TSO and GMA creates an organization with infrastructure and resources that are on par with the largest consulting firms in the country and positions this new team for strong growth. . The breadth and depth of the group’s combined expertise in gaming, hospitality, iGaming, sports betting, entertainment and Web3 is unmatched.”


GMA, led by Steve Gallaway as managing partner and Kit Szybala as a Partner, Executive Director of Operations, provides clients with market assessments and feasibility studies, strategic planning, primary research, due diligence, general counsel, payroll control, business analytics operations, government relations, responsible gaming initiatives, business and marketing plans, and award program design, making it the premier management consultant for the gaming and hospitality industries. GMA’s customers include the majority of public gaming companies, nearly 80 Native American tribes, commercial and investment banks, and government agencies around the world. Visit


The Strategic Organization is founded by Seth Schorr, Josh Swissman and Matthew Chilton. With the addition of Seth Young as a partner, they collectively bring nearly a century of deep-rooted experience in the hospitality, gaming, entertainment, Web3, iGaming and online sports betting industries. Through unparalleled relationships, proven techniques and a deep passion for business, TSO is a modern consulting firm specializing in actionable strategies and plans to drive marketing, operations and innovation power. For more information about TSO, visit thestrategyorg.comor follow them on LinkedIn.

Media contacts:

Global Market Advisors

The organization of the strategy

Kit Szybala

Josh Swissman

[email protected]

[email protected]



SOURCE Global Market Advisors and The Strategy Organization

Aubrey L. Morgan