How eLearning can help cultivate a culture of learning in your organization

Rapid change necessitates a culture of learning

As today’s business ecosystem, and the world as a whole, continues to undergo rapid technological and societal change unprecedented in human history, organizations must be able to keep up with the pace of change, while anticipating and preparing for future needs. and challenges. For this reason, a culture of learning is a necessity for companies and businesses that want to stay competitive in this time of Industry 4.0.

A culture of learning: what is it?

According to the Association for Talent Development, a learning culture is “one in which employees continually seek, share, and apply new knowledge and skills to improve individual and organizational performance.” [1]. In a culture of learning, employees are encouraged to learn new skills and acquire new knowledge, while collaborating with colleagues and communicating new information with others. Company Board of Directors (CEB) strong points that a learning culture is “one that supports an open mind, an independent pursuit of knowledge, and shared learning directed towards the mission and goals of the organization”.

A learning culture can involve and include formal and informal learning opportunities, but there is considerable benefit to offering formal training, learning and development programs. Companies offering comprehensive training programs have 218% higher revenue per employee than companies without formal training, and companies offering these comprehensive training programs also see a 24% higher profit margin [2]. And with the average worker spending less than 25 minutes a week on formal learning, organizations that focus on and implement formal learning and development (L&D) programs as part of a culture of learning will ensure that they reap the benefits of these structured approaches. [3].

Given the massive disruption to “business as usual” caused by the COVID-19 pandemic, cultivating a culture of learning has never been more important than it is today. 66% of learning and development professionals say their role has become a much more strategic part of their organizations, and 68% of these learning and development professionals say the level of urgency around implementing implementation of apprenticeship programs has increased significantly.

Other Benefits of a Learning Culture

Research shows that there are a variety of benefits to cultivating a learning culture in an organization. Employees who work for companies that invest in learning resources are 83% more likely to feel more satisfied with their jobs [4]. Employee happiness leads to increased engagement, and therefore increased productivity. In fact, organizations with a high level of engagement report 22% higher productivity. [5].

Employees want a culture of learning

Recent data supports the idea that employees themselves are looking for organizations that can truly deliver a learning culture:

  • 57% of American workers want to update their skills and 48% would consider changing jobs to do so [6].
  • 71% of workers say that professional training and development increases their job satisfaction.
  • 61% of workers say that development opportunities are an important reason for staying in their job.
  • 94% of workers would stay with their company if it invested in their career [7].
  • 66% of workers aged 18-24 ranked upskilling and retraining as the third most important benefit when evaluating new job opportunities, behind health insurance and disability benefits [8].
  • Additionally, 86% of employees believe it is important for employers to provide learning opportunities [4].

eLearning for a culture of learning

E-learning can help business leaders and executives cultivate a culture of learning that benefits both employees and the business, enabling growth at individual and organizational levels. Data proves that e-learning is an effective and efficient method of delivering learning and development opportunities to employees, with a variety of benefits:

  • Online learning typically takes 40-60% less employee time than learning in a traditional classroom [9].
  • 72% of companies say e-learning helps them maintain a competitive edge by keeping up to date with technological changes.
  • 42% of companies say eLearning has improved their revenue [9].
  • Every dollar spent on eLearning results in a $30 increase in productivity.

E-learning that incorporates expert-designed training videos gives employees the flexibility to learn at their own pace, allowing them to access these instructional training videos anytime, from anywhere. Additional assessments can be used with these videos, lessons, and e-learning courses, to ensure that employees retain information and really gain the knowledge and skills they need to succeed.

Alternatively, e-learning which involves live virtual training with an instructor provides employees with real-time collaboration and face-to-face interaction while learning, giving learners access to the depth of knowledge of ‘experienced subject matter experts and allowing them to ask specific questions to learn more effectively. This approach to e-learning is also convenient and cost effective, providing learners with flexibility and increased engagement through live online training sessions. Whether you prefer to offer expert-designed training videos or instructor-led virtual training for learning and development, e-learning is a surefire way to foster a culture of learning in your organization, while engaging and effectively and efficiently teaching employees the information and skills they want. learn.


[1] Building a culture of learning

[2] 3 Ways Workplace Leaders Can Spend More Time on Deep Learning

[3] Make learning part of the daily job

[4] Ceridian 2018-2019 Pulse of Talent Report: Retention Across the Employee Lifecycle

[5] Employee engagement does more than boost productivity

[6] The U.S. Upskilling Study: Empowering Workers to the Jobs of Tomorrow

[7] LinkedIn: 94% of employees say they would stay with a company longer for this reason, and that’s not an increase

[8] How learning and development can attract and retain talent

[9] Facts and stats that reveal the power of the eLearning industry


Intellezy is an award-winning change management and e-learning company with over 30 years of experience helping organizations achieve their business goals. We partner with companies to ensure that technology investments are adopted and successfully implemented.

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Aubrey L. Morgan