Nonprofit ‘The Hokie Way’ is created to connect student-athletes to charitable opportunities at NIL | VTX

The Hokie Way, an independent nonprofit organization that will create active engagements for Virginia Tech student-athletes with charitable goals, has been launched.

The Hokie Way will raise funds to support charities across the Commonwealth through the active engagement of Virginia Tech student-athletes who wish to use their names, images and likenesses (NIL) to advance the work of charities. With the help of aligned collectives focused on NIL opportunities, The Hokie Way will help build cause marketing partnerships.

“The Hokie Nation is proving strong to show their support. When we have a hurricane on a Thursday night [football game], we always show up,” said Jim Petrine, Chairman of The Hokie Way. “Our fans are fantastic in this way and support us greatly. We are the school with the lunch bucket, which symbolizes how everyone gets involved. It’s the right way to do NIL, and that’s The Hokie Way.

Board members of The Hokie Way include:

  • Jim Petrine, President
  • James Pearman, Treasurer
  • Jim Cowan, Secretary
  • Bridget Ryan Berman
  • justin robinson
  • Nick Rush
  • Jalia Tolbert
  • Kelly Woolwine

“The Hokie Way creates an opportunity for Virginia Tech student-athletes to seamlessly leverage their NIL in a way that will shine a light on the tremendous work done by charities in Virginia,” said Sara Bohn, executive director of United Way. of the New River valley. “The exhibit will undoubtedly provide additional awareness and resources needed to support people within our communities.”

Hokies everywhere know the motto of the university Ut Prosim (That I can serve). A commitment to uplifting the human spirit through service is central to the education provided at Virginia Tech. This motto is embraced and central to The Hokie Way’s mission. Additional information can be found at

Aubrey L. Morgan