NPPC Announces New Pathway for Organizational Change –

New Leadership, Rebranding and New Strategic Plan Build Momentum for Groundbreaking Work on Behalf of America’s Pork Producers.

The National Pork Producers Council (NPPC) today announced the culmination of a strategic planning and repositioning effort that will provide momentum to shape the future of the next generation of pork producers and their businesses.

Under new leadership and guided by a long-term strategic plan and additional financial resources, NPPC unveiled a new brand identity to symbolize the organization’s transformation and focus on growing the American pork industry. NPPC will strive to make the common goals of producers a reality – to operate to the high standards set by producers, to advance sustainability and animal health, and to expand global markets.

“It has never been more important to plan our future. NPPC is taking significant steps today to propel the groundbreaking work ahead of us,” said NPPC Chief Executive Officer Bryan Humphreys. “We are committed to moving the industry forward: aligned, energized and strategically focused for growers.”

With the changing landscape of food production and the growing complexity of issues facing U.S. pork producers, a task force comprised of industry leaders spanning the pork supply chain has developed a plan five-year strategic plan to ensure focus on key priorities of NPPC investors. The working group has identified trade, foreign animal diseases, labor and maintaining producers’ freedom to operate as priority advocacy issues for NPPC.

With a new CEO and newly elected leaders, NPPC is creating a pathway for change, positioning the organization to adapt to new dynamics and meet challenges in a modern way. Collaboration – across the pork industry, the agricultural sector and the entire food chain – will be imperative to influence change on critical issues.

NPPC’s new branding sets the tone for the future of the organization. The new logo reinforces NPPC’s mission as the unified global voice of the US pork industry by advocating and taking action in Washington, DC, across the country and in the global marketplace. Additionally, the strategic decision to increase funding through NPPC’s Strategic Investment Program will take effect on January 1, 2023 and will help strengthen NPPC’s programming and communication priorities with members.

“We are excited about the opportunities that lie ahead and know that success also depends on engaging stakeholders who share a common vision to support an industry bigger than themselves,” said Terry Wolters, President of NPPC. “NPPC staff and all of our investors and stakeholders are committed to working proactively to protect the interests of pork producers like me, who know what it means to raise pigs and produce affordable, high-quality products for consumers. here and around the world.”

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Aubrey L. Morgan