Petco advances organizational design for next phase of growth

Petco Health and Wellness Company, Inc recently announced an evolution of its organizational design and new roles to enable continued growth by maximizing its end-to-end ecosystem for customers. The company’s model includes more than 200 veterinary hospitals and more than 1,000 veterinary clinics, care, training and exclusive brands, to serve its more than 24 million customers.

According to a company statement,1 to further support its leadership team in executing Petco’s strategy of putting the customer first, the company has made the following appointments:

  • Amy College, Chief Merchandising Officer, will be responsible for demand planning. This allows him and his teams to have an even more precise integrated view of product and customer demand. College’s experience running omnichannel businesses and demand planning at Best Buy will help her succeed in this role.
  • Jason Heffelfinger, senior vice president of services, was promoted to director of services. Heffelfinger played a key role in building the company’s veterinary model, including the acquisition of its Thrive joint venture and smaller veterinary hospitals. He also spearheaded the rapid evolution of Petco’s grooming business.
  • Darren MacDonald, Chief Digital and Innovation Officer, assumes an expanded role as Chief Customer Officer. MacDonald will lead customer-focused teams, including its current digital team, as well as marketing, membership, loyalty, business analytics/data science and customer service. In the new role, MacDonald will add his previous experience leading customer-centric organizations at Jet, and IAC.
  • Justin Tichy, director of the pet care center, has been named chief operating officer, taking on additional responsibility for company-wide logistics, including managing the company’s distribution centers. He will additionally lead Petco’s more than 1,400 pet care centers in the United States and, by strengthening the connection between distribution and pet care centers, the right inventory will be in the right places to meet. at the request of customers. Tichy will leverage his experience at Walmart, Target and Best Buy to advance pet care centers and distribution.

Additionally, Petco announced that Mike Nuzzo, Chief Operating Officer and President of Services, will be leaving the company after working there for 7 years.

“These appointments and our organizational design are emblematic of our desire to put the customer and data at the center of everything we do, as we meet the customer need for a single partner for the health and well-being needs of their pet. It also demonstrates our dedication to driving operational excellence. Finally, it highlights the incredible talent we have at Petco and our focus on developing that talent,” said Petco’s CEO. , Ron Coughlin, in the release.

“I also want to express my deepest thanks to Mike who has held many leadership positions at Petco, from CFO to COO to President of Services, and who has left an indelible mark on our business,” added Ron.1


Petco is evolving organizational design to enable the next phase of growth. Press release. Petco Health and Wellness Company, Inc. August 9, 2022. Accessed August 11, 2022. – growth-301602844.html

Aubrey L. Morgan