PH partners with Japan Tourism Organization – Manila Bulletin

PH partners with the Japan Tourist Board

In an effort to boost the promotion of Philippine tourism on the world stage, the Department of Tourism (DOT) has established tourism partnerships with the Japanese government.

The Tourism Promotions Board (TPB), the marketing arm of the DOT, led the Philippine delegation to the Tourism Expo Japan (TEJ) scheduled for September 22-25 in Tokyo. DOT Undersecretary Shahlimar Hofer Tamano led the Philippine delegation.

photo: DOT

The tourism expo was organized by the Japan Travel and Tourism Association (JTTA), the Japan Association of Travel Agents (JATA) and the Japan National Tourism Organization (JNTO).

Concluding the four-day activity, TEJ is considered Japan’s largest travel trade show, with an expected visitor number of 150,000 and some 1,800 exhibitors from 154 countries and 47 prefectures.

Tamano also joined the Ministerial Roundtable discussions on “Climate Change – The Efforts of Tourism Stakeholders” and “Coexisting with COVID in the Post-Pandemic World – Solutions for the New Tourism Industry” attended by high-level officials and United Nations representatives. World Tourism Organization (UNWTO) and World Travel and Tourism Council (WTTC).

The manager anticipated the discussion on DOT’s strategic directions.

“As an industry that is highly dependent on the beauty of the natural environment and its resources, the Philippines Department of Tourism recognizes the crucial role of the tourism sector in mitigating the adverse effects of climate change,” said Tamano.

“That’s our unique tourism mandate: to both sell and preserve; to ensure that the beauty of our country remains, while people enjoy a unique travel experience in the Philippines,” she added.

TPB official Charles Aames Bautista and representatives of DOT’s public and private sector partners in tourism joined Tamano in the delegation.



Aubrey L. Morgan