BOULDER, Colo., Oct. 25, 2022 (GLOBE NEWSWIRE) — Sunrise Strategic Partners (“SSP” or “the Company”), a leading growth equity investor in the healthy, active and sustainable living space, today announced key organizational changes to support the evolution of its model unique value-added investment. SSP was created in 2016 in partnership with Trilantic North America (“Trilantic”). The company’s investments to date include Kodiak Cakes, where SSP helped grow revenue from $15 million in sales to over $200 million and facilitated a successful sale to L Catterton; Vital Farms, which completed its IPO in 2020; CoolHaus; Pact; Maple Hill Creamery and Teton Waters Ranch.
To further enhance its differentiated model, SSP recently brought in four operating partners with deep expertise in key functional areas and track records of growing businesses and securing cash:
- Hunt Killough specializes in omnichannel strategic development and execution, as well as key customer, team and P&L management for high-growth small and medium food and beverage companies. Prior to joining SSP, Hunt was Director of Sales for ONE Brands, which sold to The Hershey Company in 2019. His 25+ year career includes leadership roles at Justin’s Nut Butter and Ancient Harvest.
- David Ziegert brings over 25 years of Consumer Packaged Goods (CPG) experience. David has used his expertise in general management, operations, supply chain and finance to drive value for portfolio companies by improving strategic planning, creating and leveraging processes and accelerating results against business strategies. Previously, he served as Chief Operating Officer at ONE Brands and General Manager at Celestial Seasonings.
- Jeff Perkel is a commercial leader with nearly 20 years of experience driving results for emerging and established brands, with a focus on e-commerce, marketing and sales. Most recently, Jeff held leadership positions at Perfect Snacks, which sold to Mondelez, and before that at Justin’s Nut Butter.
- Marc Doiron has over 20 years of experience managing and executing commercial sales strategies for CPG businesses, with a primary focus on maximizing sales execution and managing commercial funds across channels. Prior to joining SSP, Mark was Senior Vice President of Sales at ONE Brands and also held leadership roles at Justin’s Nut Butter and Celestial Seasonings.
“I have had the pleasure of working with each of our new operational partners at different points in my career and can attest to their expertise in scaling brands and their commitment to operational excellence,” said said Peter Burns, managing partner of SSP. “The addition of Hunt, David, Jeff and Mark will allow SSP to bring even greater value-added expertise to our portfolio companies and further differentiate our investment model.”
Co-Founder and Managing Partner Vincent Love added, “In today’s turbulent environment, it is imperative that we are able to support our portfolio companies in all key functional areas. We are excited to continue adding experienced CPG leaders to our team who share our passion for building the next generation of food and beverage businesses.
SSP is also pleased to announce the addition of Peter Schnuck as Senior Partner and Lexy Brown as Partner. Peter joins SSP after three years at MidOcean Partners and Lexy joins SSP from Goldman Sachs.
To learn more about Sunrise Strategic Partners, visit the company’s website: https://www.sunrisestrategicpartners.com/.
About Sunrise Strategic Partners
Sunrise Strategic Partners, LLC (“SSP”), based in Boulder, Colorado, provides growth capital and expertise to differentiated and authentic emerging brands in a healthy, active and sustainable living space. SSP invests in brands with revenue between $20 million and $50 million that have a strong proof of concept and need capital to grow. The SSP team is highly experienced in scaling brands and supports these investments by adding strategic value and guidance on tactical priorities. Sunrise Strategic Partners was founded in 2016 in partnership with Trilantic North America, a leading private equity firm. For more information, visit www.sunrisestrategicpartners.com.
About Trilantic North America
Trilantic Capital Management LP (“Trilantic North America”) is a growth-oriented, middle-market private equity firm focused on controlling and significant minority investments in North America. Trilantic North America’s primary investments are in the business services and consumer sectors. Trilantic North America has managed six families of private equity funds with total capital commitments of $9.9 billion. Trilantic North America has been recognized by Inc.’s Founders’ Best Friends Investors 2022 list. Magazine and was named one of the Top 25 Private Equity Firms for Growth Companies by Growthcap in 2021. For more information, visit www.trilanticnorthamerica.com.