Target launches the Brightroom organization system
General merchandise chain Target, eighth-largest retailer in the United States, rolls out its first brand-owned organization system called Brightroom, aimed at delivering affordable designs that take the stress out of managing the details of life at home.
“We know the new year brings opportunities for fresh starts, including a rush to organize our homes for the year ahead,” Samara Tuchband, senior vice president of merchandising, home, said in a press release. Thursday January 6.
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Tuchband added that Target is helping customers accomplish this with Brightroom, which is intended to help people “easily organize their homes with hundreds of well-designed and functional rooms, all at an incredible price.”
The Brightroom collection takes storage challenges into account, with many versatile modular and magnetic solutions to fit spaces of all sizes. Stackable solutions allow vertical spaces, while perforated panels can allow for creative wall storage.
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The brand’s collection works together, with pieces that complement each other for storage solutions that can be built over time as needs change.
For example, there are breathable mesh for pantry storage, wood solutions for durability, natural weaves to soften spaces, and plastics that can be easily cleaned. Prices for the Brightroom collection start at $ 1 and most items are under $ 25.
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Headquartered in Minneapolis, Minnesota, Target has 1,926 stores in all 50 states and the District of Columbia, and 20 offices around the world. Some 75% of the US population lives within 10 miles of a retailer, and the chain employs a workforce of over 350,000 people.
The retailer generated $ 93.6 billion in total revenue in 2020, according to the company’s website, with 5% of the profits going to the local communities it serves.