- Holding of the Korean Culture and Tourism Festival in New York, Chicago and Los Angeles and business consultation between Korea and the American travel industry
- Using the wave of Korean culture like BTS, Squid Game, etc., maximized interest in Korean culture.
LOS ANGELES, Aug. 30, 2022 (GLOBE NEWSWIRE) — As part of the ‘Discover Your Korea’ B2B events, the Travel to Korea Begins Again travel show was held at the Millennium Biltmore Hotel Los Angeles, Calif., better known as the one of the first to host the Academy Awards, the Oscars. The LA branch of the Korea Tourism Organization invited about 200 travel industry officials to organize a first networking venue for them to activate Korean tourism.
The KTO LA manager introduced different places in Korea, focusing on culture and heritage, food and wellness, safety and convenience, and uniqueness that can only be seen in Korea.
Hwasunmoo, a dance that features the main form of Korean traditional arts, was performed to amplify Korea’s tourist charm. Additionally, Luis Fonsi’s Despacito was played in Gayageum, a traditional Korean plucked zither instrument, to launch Korean art and performance during the travel show. Continuing with Jindobuk dance, one of the basics of all folk art with traditional Korean dance sounds and movements, it added more warmth and grandeur to the show. In the finale, Jindo-Arirang, a song about Sang Saeng, “all lives living together”, was played at Gayageum, maxing out 140e anniversary between Korea and US diplomatic relations.
Followed by major Korean traditional shows, Korea Tourism Organization LA focused on the authentic charm of Korea. Master sommelier Kyung-moon Kim prepared traditional Korean liquor and cocktails in an open bar. In addition, an upscale dinner course, crafted from every meal by Korea’s major cities, was prepared by Hanchic LA’s rising star chef from Los Angeles, Kyungbin Min.
Through business consultations involving major wholesale travel companies in Korea and the United States, it is expected to develop various new Korean-style products centered on new normal themes.
Recently, Americans have experienced a boom in travel to countries around the world as governments lifted lockdown measures due to COVID-19. In 2019, the outbound volume from the United States was 171 million, ranking first in the world, and about 55,444 Americans visited Korea in June 2022, accounting for 24.3% of the total 227,713 tourists visiting Korea. Korea in June. Meanwhile, in the annual “Korean Wave Status Index” released by the Korea International Cultural Exchange Agency, the United States recorded 3.25 in 2021, the highest annual rate of increase (17.1 %) among the 18 countries studied, showing a strong affinity for the Korean Wave, including K-pop and K-drama.
The company has set a key goal for Korea tourism in the United States as a group of people in their 30s and 40s who can resume travel activities immediately after the pandemic and conducts precise targeted marketing for them. In particular, a strategy is also being implemented to attract Asian travel demand to Korea by taking advantage of China’s late opening of the tourism market.
You Hyun Jang, head of the Los Angeles branch of the Korea Tourism Organization, said, “We will present authentic and unique Korean experiences as a blend of historical and modern architectural tours and environmentally friendly outdoor activities. nature to the travel industry and the American media. “
News provided by Korea Tourism Organization (english.visitkorea.or.kr)
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/701945e2-4c48-4868-8545-2f4aa1fca807