Three ways to get organizational buy-in for digital transformation
Digital Transformation (DX) is a hot topic, but that doesn’t guarantee it’ll be a “simple sell” to internal teams. In reality, gaining buy-in for digital transformation within the business can be difficult. It can be a significant obstacle that threatens to drain the organization’s most crucial assets: time and money.
Despite all its advantages, digital transformations are difficult to manage. It’s not just about technology anymore. The process involves a series of interrelated changes to make a business truly customer-centric. This is not a one-time exercise; a business must be reprogrammed for change through systematic testing and learning, which requires new talent and new ways of working.
This does not mean that the technology has become more user-friendly. In reality, it has become increasingly difficult to integrate the right technology into a larger transformation initiative. Integrations with various business systems are standard, including product information management, customer support platforms, customer account management, and commerce systems. These integrations are rarely accessible out of the box. These initiatives are based on complex software, they require the acquisition of a limited number of skills and they always require the acquisition of new talents.
Scalable roles and job security
A large majority of people resist change, especially when it involves work disruption. According to a CNBC|SurveyMonkey Workforce Happiness Index: April 2021, about a quarter of people fear that AI will take their jobs away. Due to a better understanding of the human role in the future workplace, this figure is lower than it was a few years ago. However, CIOs and IT managers should always consider how they will carefully communicate changes to valuable staff.
Companies have to consider the doubts of every employee who spends a lot of time collecting data and compiling reports every week. If their concerns are not addressed openly, their natural response to a modern digital tool will almost certainly be fear of losing their job. These personnel must be encouraged to use new technologies.
Read also : How to achieve digital transformation in the face of a growing skills gap
Build a solid foundation
The three Ps of digital transformation – Platform, People and Process – are a great place to start. While all three are important, one is a bit more important than the others in terms of getting on board with the digital transformation agenda because it enables everything else to happen. It all comes down to having the right people on the team.
A core team of digital experience leaders with strong executive sponsorship, strong working ties with IT partners, martech vendors and other agencies, and closer synchronization with the business and others teams, are all crucial.
Companies need to establish what is critical to their team once their team is in place, or at least planned. Companies will not be aligned without this step.
Focus on pain points
Talking about pain points is an important part of developing a culture of data-driven iteration and innovation through problem solving. Businesses will hear a lot when they get information about pain points. Companies should compare and contrast their CX and EX weak spots for commonalities – that’s where the DX gold lies.
Organizations need to be decisive but adaptable after identifying pain points to focus on. Businesses need to understand the data and plan their techniques to get more out of it. Additionally, they need to recognize that strategies don’t always deliver the desired results – being able to pivot is essential for a data-driven strategy.
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