UMass student-run organization Local Mojo does hip-hop and emerges as one of UMass’ top music hotspots – Amherst Wire
Local Mojo, a new organization created last year by students, promotes student musicians at UMass through on- and off-campus events and concerts.
Saturday September 17, STASHBASH, a hip hop/rap show is presented by Local Mojo.
Local Mojo is an organization that promotes musicians, photographers, videographers, graphic designers, and other types of artists at UMass Amherst.
Charley Blacker, junior marketing major, co-creator of LocalMojo, said their goal was to “showcase the creative side of umass and promote it in any way possible through events, interviews, music videos video, photo shoots (and) journalistic articles.”
Local Mojo promotes its bands by hosting events at homes and at Drake, a live music bar in downtown Amherst, Massachusetts. Their music encompasses alternative music, indie music, rock music and rap.
To do this, they use their Top 25 UMass in particular. Each month, the local Instagram Mojo posts polls on their story and followers rank songs produced by local UMass artists. The songs are then published on their Spotify and Apple music playlist.
Saturday the 17th, Local Mojo is put on a hip hop and rap show called StashBash with the Drake. They collaborate with the Drakes again on October 7, with ‘Senior Year’, ‘The Upstairs District’ and ‘The East Core Oracles’.
“All of the shows at the Drake are for all ages which is great because you don’t have to be 21+ to watch live music because everyone loves live music,” Blacker said. . “It gives anyone, even a freshman in college, the ability to go to a real place where they can feel safe and enjoy live music.”
Local Mojo is also collaborating with the UMass Ski and Snowboard Club to create Rocktoberfest, open to all ages, as well as a partnership with Oktoberfest. “We’re ticket ambassadors for this, so if people buy tickets through us, they’ll get a $5 discount because they won’t have to pay the venue fee,” Blacker said.
“We are open to any type of collaboration with clubs or something like that,” Blacker said.
“We’ve been fortunate to have a lot of people reaching out to us and collaborating, whether it’s UMass-based clubs…or if it’s other people in the western mass area making music.”
Blacker started the organization with co-manager Cashel Davis in November 2021. Since then, they’ve gained 637 followers on Instagram.
Blacker explained that it’s been on his mind since his sophomore year of high school. He said he tried to do it solo, but it didn’t go as planned.
He said that by making the project a team effort instead of an individual project, “the success has become much greater because you involve a lot more people with so many ideas. We all motivate ourselves to go all the way. He really thrived because we have a great team around us.
Local Mojo has many future plans, such as a GRAMMY-like musician award and a “Mojofest” which would be a festival with many UMass bands taking place in the spring.
“We knew UMass had a lot of creative people. We just thought not everyone knew everything that was going on, but if we could be the hub for every UMass creative, that could be really cool.
Contact Cate at [email protected]